Why Your App Name is Your First Download
In crowded app stores with millions of apps competing for attention, your name is often the deciding factor between a download and a scroll past. A great app name is memorable, hints at functionality, and looks good in search results. Our AI generates names optimized for app store discovery and user recall.
What Makes a Great App Name?
The best app names share common traits: they're short (ideally under 12 characters to display fully in app stores), easy to spell and remember, and hint at what the app does. Think Slack (communication), Notion (notes/ideas), or Calm (meditation). They're also unique enough to rank well in app store searches.
App Store Optimization (ASO) and Naming
Your app name affects App Store and Google Play rankings. Names with relevant keywords can improve discoverability, but keyword-stuffed names look unprofessional. The best approach balances brand memorability with strategic keywords — often using a short brand name plus a descriptive subtitle.
Mobile Apps vs. Web Apps vs. SaaS
Mobile apps need ultra-short names that display well on phone screens and app store tiles. Web apps and SaaS products have more flexibility but still benefit from brevity. Our generator creates names that work across all platforms, and checks domain availability so you can build a consistent presence.
The Technical Side of App Naming
Beyond marketing, your app name needs to work technically. It should be available as a bundle ID, domain name, and social media handle. Avoid special characters, numbers that could be confused (0 vs O), and names too similar to existing apps. Our generator produces unique options and checks domain availability in real-time.
From App Name to Launch-Ready Brand
Once you have your app name, you need an icon, app store screenshots, and marketing materials. Identity Forge helps you create a cohesive brand identity — colors and typography that look great on app store pages, your website, and social media. Launch with a professional presence from day one.