Q3 retention
LiveCohorts from June onward hold above the target line for a third consecutive month.
- Retained
- 94.2%
- Change
- +1.8
- Updated
- 12 min
Solid fills, no shadows and no simulated material: hierarchy comes from colour, size and spacing alone.
Also called: flat design, vector UI, flat 2.0, no-chrome
Cohorts from June onward hold above the target line for a third consecutive month.
There is not a single shadow in this specimen. Compare the card against the page: the separation is a fill step, and the selected chip is a fill inversion plus a check, because flat has nothing else to spend.
Every style in this collection renders the same markup — one navigation row, one headline and action, one labelled input, a selected and an unselected control, a card with a status and a data row, and a secondary action. Colour and type come from the active design kit; the style decides the rendering.
The perceptual fingerprint, in the order you notice it.
Where this style tends to fail an audit, and what fixes it.
The site archetypes this render grammar suits. Each opens the catalog on that lane.
A style is a render grammar. A design kit supplies the colour, type and personality it paints.
Depth removed entirely — solid fills, crisp vector shapes, bright flat color, no shadows or gradients. The post-skeuomorphic baseline.
What an agent needs in order to actually build Flat UI on top of your design kit — surface rules, per-component behaviour, responsive behaviour, fallbacks and QA.
The declarations that make the render grammar, stated as CSS.
Nav, action, input, selection, card and status, one rule each.
What has to change as the viewport narrows for the style to survive.
The degraded paths: unsupported effects, weak shadows, reduced motion.
What to verify before shipping an interface in this style.
The vocabulary a coding agent can match this style on.