What shipped, newest first. Identity Forge is built in the open and moves most weeks.
Last update 30 Jul. Machine-readable feed.
30 Jul
Every kit and brand now has a version timeline: what changed, when, and by whom, with colour changes measured rather than eyeballed so a diff says how far a colour actually moved. Existing kits and brands received a baseline version, so a history you consult today has a starting point instead of an empty list.
Take a look30 Jul
The inspiration page is now a gallery you can actually browse: every kit is rendered live as a real page, with its full palette underneath. Click any swatch to copy the colour, read the exact font pairing, flip all previews between light and dark, and search across names, fonts and moods. Kits extracted from a real website say which one.
Take a look30 Jul
Every kit now reports how well its chart colours actually work: how far apart the series are, including under colour-blind vision, how many distinct hue families they cover, and whether any of them is close enough to your red, amber and green to be mistaken for a status. Kits also hand over two extra colour scales built for data, one for ranked values and one for up to twelve independent categories, both kept clear of those status colours.
Take a look29 Jul
Each kit page now opens with real surfaces drawn in that kit, states what keeps it from looking generic, and lays out the palette, type scale, spacing, elevation and contrast on one board. Related kits are listed at the bottom so you can see what you are choosing between.
Take a look27 Jul
Add .md to a kit or collection URL and you get the same page as clean markdown. Useful if you are pasting a kit into a conversation, or pointing a coding agent at one without asking it to parse a web page.
Take a look27 Jul
A brand now exports as a single handoff containing its kit alongside every layer you composed on top of it, instead of the kit on its own. The download and the API export return the same thing.
26 Jul
An agent with a key can now revise a saved kit in place, remove one, and change what a brand is composed of, rather than forking a new copy for every change. Kits also carry a permanent id that survives renaming, so anything built against a kit keeps pointing at it.
Take a look25 Jul
Eighteen interface styles with comparable specimens, so you can choose the grammar of a product surface separately from its palette and type. Filterable, and readable by an agent through the same API as everything else.
Take a look25 Jul
Twenty-four image directions and thirty-two page recipes, each with a stated judgment about when it fits. These compose on top of a kit, so a brand can specify how its pictures look and how its pages are built without changing its tokens.
Take a look24 Jul
A translated article is now served, indexed and listed as soon as it exists, instead of waiting for every language to be finished.
Take a look23 Jul
Domain checks now run against a registrar on request and show their evidence separately: registration, DNS records, and whether anyone is already ranking for the name. A name that looks free but has a live site behind it no longer reads as available.
22 Jul
Signed-in name suggestions are screened against the EU trademark register, so a name with an obvious conflict is flagged before you get attached to it.
22 Jul
The kit trial on the home page now shows six kits at once as an actual product surface rather than a colour strip, with search and paging, so you can see how a kit behaves on a dense screen before opening it.
21 Jul
The landing page, kits, articles, pricing and the agent documentation are now available in four more languages.
21 Jul
Client review used to repeat a card for every name and domain combination. It is now one card per name with selectable domain rows and compact evidence badges, so a shortlist of ten names reads as ten decisions.
21 Jul
An agent can read a project brief, split naming research across approaches, and return candidates with their reasoning, through the web app, the API, the CLI or the MCP server. Naming language is now separate from the markets a name has to work in.
Take a look19 Jul
The articles are now a searchable registry with real kit previews embedded in them, reachable from the footer, instead of a set of pages you had to already know about.
Take a look17 Jul
Kit browsing was rebuilt around lenses and use-case lanes with ranked, synonym-aware search, so looking for something for a dashboard or a storefront puts the plausible kits first. Kit pages state where a kit fits.
Take a look17 Jul
Install the CLI with npx and your coding agent can browse kits, pull a design brief and apply a kit without leaving the terminal. The same package runs as a local MCP server for agents that speak it.
Take a look17 Jul
The kit gallery no longer overflows on small screens, the discovery bar fits, and the first screen loads without a jump.
Take a look15 Jul
A single place that explains what an agent can pull, in what formats, and with which key. Point your agent at it and it can work out the rest on its own.
Take a look14 Jul
The first articles on design systems, themes and agent handoffs, covering the question most people arrive with: whether they need a theme, a system, or something an agent can implement.
Take a look13 Jul
Generate mockups for several kits in one pass and browse the results as a gallery, rather than one render at a time.
12 Jul
A brand can now be rendered onto real-world surfaces, so you can look at a signage board, a packaging front or an app screen wearing it instead of judging the system from swatches. Renders are kept with the brand and can be shared.
12 Jul
A brand can hold several variations and go out as one link, with an optional password. Whoever opens it sees each variation on real surfaces and can leave comments per variation, so feedback arrives attached to the thing it is about.
12 Jul
With a key that carries write access, an agent can create a kit, assemble a brand from it and hand back a link, through the API or the local server it speaks to. Repeated calls are safe to retry without creating duplicates.
Take a look12 Jul
A brand now comes with a wordmark and a monogram drawn from its own type and colour roles, plus the icon sizes a site needs, exported alongside the rest of the brand.
4 Jul
Brand work now happens on one hub with a live board of the current brand, a switcher between projects, and a direct round trip into Studio and back. A new project starts from a real kit rather than a blank page.
2 Jul
The home page now carries a filterable wall of complete example builds, each one a real page produced from a single kit, which you can scroll in place before opening it. Storefronts, dashboards, marketing pages and service sites are all represented.
30 Jun
Kits are classified along two axes, how ornamented they are and what era they read as, and the gallery can be filtered by either. Each kit also previews in light and dark rather than one fixed mode.
Take a look29 Jun
Every kit now describes its structure and its vibe in comparable terms, so a kit page can list its near neighbours and you can move sideways through the catalogue instead of starting over. Agents get the same comparison through the API.
Take a look28 Jun
Refine a kit on one screen: colours by role, type, shape, elevation and motion, with the result drawn live on real surfaces. Save it and it is yours to apply and export.
26 Jun
Plans are now Free plus Pro, billed monthly, yearly or once for lifetime access. Pro opens the whole catalogue and the costly generation steps, each of which draws from a monthly allowance so a plan cannot quietly run up a bill.
Take a look25 Jun
Point at an image or a live page and it comes back as a complete kit, with colour roles, type and the rules that go with them, rather than a list of extracted colours. Extracted kits are collected in a gallery you can browse for a starting point.
Take a look24 Jun
Identity Forge started as a name and domain generator. From here it is a branding pipeline: names and domains are one stage, and the thing you leave with is a complete design kit, colour roles in light and dark, type, spacing, shape, elevation, motifs and the rules that keep an implementation on brand, in a form a coding agent can build from directly.
Entries start at the point Identity Forge became a design kit pipeline. Before that it was a name and domain generator, and that part of its history is not itemised here.