Q3 retention
LiveCohorts from June onward hold above the target line for a third consecutive month.
- Retained
- 94.2%
- Change
- +1.8
- Updated
- 12 min
A systematic elevation model where raised surfaces get lighter and more tinted rather than merely shadowed, with state as a measurable overlay.
Also called: material design, material you, md3, tonal surface
Cohorts from June onward hold above the target line for a third consecutive month.
Three elevation levels are visible at once: page, card, and the raised action. Each is a lighter tint of the same hue rather than the same colour with a bigger shadow.
Every style in this collection renders the same markup — one navigation row, one headline and action, one labelled input, a selected and an unselected control, a card with a status and a data row, and a secondary action. Colour and type come from the active design kit; the style decides the rendering.
The perceptual fingerprint, in the order you notice it.
Where this style tends to fail an audit, and what fixes it.
The site archetypes this render grammar suits. Each opens the catalog on that lane.
A style is a render grammar. A design kit supplies the colour, type and personality it paints.
Google's Material system — tonal surfaces, defined elevation tiers, bold contained components, ripple feedback. Systematic and app-native.
What an agent needs in order to actually build Tonal elevation on top of your design kit — surface rules, per-component behaviour, responsive behaviour, fallbacks and QA.
The vocabulary a coding agent can match this style on.