Q3 retention
LiveCohorts from June onward hold above the target line for a third consecutive month.
- Retained
- 94.2%
- Change
- +1.8
- Updated
- 12 min
Almost everything removed: one accent, one weight step, generous space, and boundaries implied rather than drawn.
Also called: minimal UI, quiet design, restrained, whitespace-led
Cohorts from June onward hold above the target line for a third consecutive month.
Count the lines: there is one hairline in the whole specimen. Every other boundary is distance. The single accent appears exactly once, on the primary action, so it cannot be missed.
Every style in this collection renders the same markup — one navigation row, one headline and action, one labelled input, a selected and an unselected control, a card with a status and a data row, and a secondary action. Colour and type come from the active design kit; the style decides the rendering.
The perceptual fingerprint, in the order you notice it.
Where this style tends to fail an audit, and what fixes it.
The site archetypes this render grammar suits. Each opens the catalog on that lane.
A style is a render grammar. A design kit supplies the colour, type and personality it paints.
Whitespace-led restraint — limited palette, thin type, few elements, generous negative space. Bold-minimalism turns the dial to oversized type.
What an agent needs in order to actually build Minimalism on top of your design kit — surface rules, per-component behaviour, responsive behaviour, fallbacks and QA.
The vocabulary a coding agent can match this style on.