Q3 retention
LiveCohorts from June onward hold above the target line for a third consecutive month.
- Retained
- 94.2%
- Change
- +1.8
- Updated
- 12 min
A visible column grid, one neutral typeface at a strict scale, and alignment doing every job that decoration does elsewhere.
Also called: international style, grid design, helvetica school, rational, modernist
Cohorts from June onward hold above the target line for a third consecutive month.
Look at the left edges: nav, headline, label, card text and data row all start on the same column. The only decoration is a hairline rule, and the selected chip is marked by weight and a rule, not by a pill.
Every style in this collection renders the same markup — one navigation row, one headline and action, one labelled input, a selected and an unselected control, a card with a status and a data row, and a secondary action. Colour and type come from the active design kit; the style decides the rendering.
The perceptual fingerprint, in the order you notice it.
Where this style tends to fail an audit, and what fixes it.
The site archetypes this render grammar suits. Each opens the catalog on that lane.
A style is a render grammar. A design kit supplies the colour, type and personality it paints.
Grid-driven International Typographic / constructivist systems — bold grotesque display, modular grids, flush-left rule lines, poster discipline, full-bleed color bands.
What an agent needs in order to actually build Swiss / International Typographic on top of your design kit — surface rules, per-component behaviour, responsive behaviour, fallbacks and QA.
The declarations that make the render grammar, stated as CSS.
Nav, action, input, selection, card and status, one rule each.
What has to change as the viewport narrows for the style to survive.
The degraded paths: unsupported effects, weak shadows, reduced motion.
What to verify before shipping an interface in this style.
The vocabulary a coding agent can match this style on.