A page recipe is a reusable idea for how a site communicates value. Use one to shape the story, then let your Design Kit control how the result looks and feels.
7 recipes
Is the visitor ready to perform a task right now? The page's first job is an input, a search, a prompt or a sample — explanation comes after the visitor has already started.
Ask visitors what they want to accomplish before explaining the product. Their answer makes a broad platform personally relevant.
Communication idea
Ask visitors what they want to accomplish before explaining the product. Their answer gives them a personal frame for understanding everything that follows.
Put the visitor's query fields above every explanation, then let results, filters and adjacent reassurance do the persuading.
Open with the parameters of the transaction itself, quote price or availability immediately, then offer the account and the wider catalogue.
Let the visitor complete a small, safe version of the core action inside the page, then explain the full product behind it.
Name the one gesture the product is organized around, show it working in the first screen, then unfold the catalogue of actions it reaches.
Give the visitor a finished starting point, show the result it produces, then show exactly what changes when they make it theirs.
Give a runnable start at no cost, show the exact output to expect, then hand off to docs and to a scaling conversation.